A "Brand" New Yaro Photography
Though we feel that our new branding can speak for itself, we'd like to take some time and walk you through the new experience that is "Yaro Photography".
Yaro Photography has been a process of coming together to show a vision of how we view the world. We've taken two unique perspectives and put them in one location. Even though this was a difficult process, we believe it has made us better photographers through it.
We wanted to take a similar approach to branding. We had to take two significantly different people and find a classic style that would fit with both personalities. Though we would like to take all of the credit for this achievement, in reality we can take close to none. We had a wonderful designer who walked us through every step of the way; digging deep into who Yaro Photography is, and producing a product that we feel proud to call our own. That designer's name is Rich Williams with Super Big Creative. Rich did an amazing job, and helped us create a brand that is perfectly suited for us.
Well, other than Nate’s fondness of manly speed machines, it symbolizes a husband and wife working side by side to get to where they need to be - not only with photography but in life. Contrary to planes, trains or automobiles, motorcycles allow you to see everything around you in a unique way, from a different perspective - especially with a sidecar. Motorcycles also symbolize a sense of freedom and the addition of the sidecar to the motorcycle says a thing or two about trust. When you’re the passenger you can trust the driver, and that’s us.
We were privileged to get our business cards printed through a very talented printing company called Hoban Press. The business cards are letterpress, and are double sided. Evan (the owner) was extremely kind when emailing back and fourth to set up the printing. He was also helpful, and informative in giving us the information about the product we would be receiving. The cards arrived in a very timely manner, and we couldn't be happier with the product.
Part of our new brand was to create a magazine! We're extremely excited about this.
We hope you enjoy everything you see. Please take some time to take a look around, and discover some new images that you have probably never seen.